accepted pairing

Fetched 2026-10-26 (cache).

Datamuse reports no synonyms or antonyms for this word.

Noun

1. {{lb|en|advertising}} A [[technique]] in which two or more [[competing]] [[products]] are [[compared]] in such a manner that certain [[good]] [[qualities]] are [[connected]], while one product is made to appear more [[beneficial]] or [[desirable]] than its [[competitors]].

Source: Wiktionary · CC BY-SA 4.0 (Wiktionary dump) · cached copy, not a rewrite.