dictionary · eo1.org

dramatic structure

Fetched 2026-10-26 (cache).

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Noun

  1. The sequence that a five-act play follows, including [[exposition]], rising action, [[climax]] or turning point, falling action, and [[denouement]] or [[catastrophe]]. <!--credit Gustav Freytag 1863-->
  2. {{lb|en|advertising}} One of four formats used in [[commercial]]s that are designed to affect the [[audience]] emotionally, not just rationally: [[emotional pivot]], [[positive transition]], [[emotional build]], and [[sustained emotion]].

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