sleeper effect

Fetched 2026-10-26 (cache).

Datamuse reports no synonyms or antonyms for this word.

Noun

1. {{lb|en|psychology}} A phenomenon where the [[impact]] of a [[persuasive]] message increases over time, even though the initial impact may have been [[minimal]] or [[negligible]], often accompanied by a [[discounting]] [[cue]].

Source: Wiktionary · CC BY-SA 4.0 (Wiktionary dump) · cached copy, not a rewrite.