soft launch

Fetched 2026-10-26 (cache).

Datamuse reports no synonyms or antonyms for this word.

Noun

1. {{lb|en|aeronautics}} The launch of a [[missile]] in such a way that the [[rocket]] [[motor]] [[ignite]]s outside of the launch [[tube]], ejecting the missile non-[[explosive]]ly.
2. {{lb|en|marketing}} The [[release]] of a [[product]] or [[service]] (particularly [[software]]) to a [[limited]] [[audience]], often in order to gain [[data]] on the product's [[usage]] and [[acceptance]] by [[customer]]s.
3. {{lb|en|transitive|informal|internet}} The [[subtle]] or [[ambiguous]] [[announcement]] of a [[romantic]] [[relationship]], often via [[social media]].

Verb

1. {{alt form|en|soft-launch}}.

Source: Wiktionary · CC BY-SA 4.0 (Wiktionary dump) · cached copy, not a rewrite.